AP Globale, a purpose-driven strategic group focused on scalable and sustainable impact, announced its investment in Mythik, a next generation media-tech venture founded by entrepreneur and turnaround expert Jason Kothari. The investment has been made through Sakal Media Group, AP Globale’s flagship media portfolio company.
Founded by Kothari last month, Mythik is a technology-led entertainment venture leveraging AI to adapt Indian mythology, history, and folk narratives into short-form, high-quality videos, each approximately 10–12 minutes in length. Popular titles already in circulation include Ram vs Ravan: The Final Duel, Shakuni’s Story, and The Women of Ramayana.
Mythik has raised $15 million in its latest funding round, with participation from Sakal Media Group, Shah Rukh Khan’s family office, Venture Catalysts-backed VC Grid, and Visceral Capital. The Mumbai based startup aims to bring Eastern mythology, folktales, and historical narratives to a global audience through technology-enabled, immersive storytelling.
Jason Kothari, formerly CEO of Freecharge and Housing.com and Chief Strategy and Investment Officer at Snapdeal, has brought together a leadership team comprising former executives from Disney, Netflix, Amazon Studios, Jio, and Tencent to drive the company’s vision forward.
“We are excited to support Mythik’s mission to showcase Eastern narratives on a global platform,” said Abhijit Pawar, Chairman of AP Globale and Managing Director of Sakal Media Group.
“There is deep alignment between our values and Jason’s vision—not just from a business standpoint but also from a spiritual and cultural perspective. Mythik reflects the kind of future-facing, impact-driven storytelling we believe will shape the global discourse.”
– Abhijit Pawar, Chairman of AP Globale and Managing Director of Sakal Media Group
Jason Kothari added,
“Mythik’s goal is to celebrate and share the vast treasure trove of Eastern narratives with a global audience. We’re honoured to have support from a diverse group of world-class investors who share our belief in the power of storytelling to inspire joy, hope, and understanding across cultures.”
– Jason Kothari, Founder & CEO of Mythik
While project announcements are forthcoming, Mythik’s unique positioning at the intersection of heritage and innovation reflects a growing global appetite for regionally-rooted, universally resonant content.
About Mythik
Mythik is a tech-driven global entertainment company with a mission to reintroduce Eastern mythology, history, and folktales to the world through modern, immersive storytelling. With access to a built-in global audience of 3.5 billion people, Mythik aims to become the “Disney from the East” by leveraging cutting-edge technology, such as AI, to bring ancient narratives to life for contemporary viewers. Founded by entrepreneur Jason Kothari, the company’s founding team includes former senior executives from Disney, Netflix, Amazon Studios, Jio, Tencent, and other global media powerhouses.
About AP Globale
AP Globale (APG) is a purpose-driven strategic group based in Pune, India, operating at the intersection of media, education, skilling, investments, policy advisory, community transformation, and events. With a vision to align economic growth with societal well-being, APG builds platforms that deliver long-term value through ecosystem partnerships and impact-led models. Its portfolio includes Sakal Media Group, one of India’s most trusted regional media organisations.
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